How to lay out the most popular domestic textile i

On the 16th, the 2011 China Textile Innovation annual conference hosted by the China Textile Industry Federation was held in Beijing, attended by relevant people from the government, industry associations and more than 500 entrepreneurs. The participants discussed the innovative development path of China's textile industry during the 12th Five Year Plan, focusing on the theme of "changing the situation and layout - changing the speed of electromechanical machinery, new power, new balance, and new positioning" with a long construction cycle. What is the new driving force for the development of textile industry in the new era? Is the new industrial pattern emerging or foggy? How can textile enterprises make clever layout in the changing situation

"the first half of this year is a hot bath, and the water temperature is a little cool in the second half." Speaking of the company's situation this year, Zhang Tao, vice president of Anta (China) Co., Ltd., said so. He said that affected by the overall economic situation, the company faced more challenges and pressures in the second half of the year than in the first half, and the challenges were greater than last year

what Zhang Tao said is not a case. Li Yulu, President of Shanghai mercury Home Textiles Co., Ltd., said a typical sentence: "this year is not a good year for the textile industry." In fact, 2011 is indeed an unusual year for the textile industry. Wang Tiankai, President of the China Textile Industry Federation, said that the main indicators reflecting the economic growth of the textile industry this year are basically at the normal growth level. However, restricted by various contradictions such as the sluggish demand in the international market, the fluctuation of domestic raw material prices, the tightening of monetary policy, the factors of RMB appreciation, and the rise in the cost of Seiko Nagata, the current trend of the decline in the number of exports of the industry is obvious, and the profit growth has fallen one by one, Small, medium-sized and micro enterprises below the scale are under great pressure, and the industry's own adjustment and innovation are facing new challenges

Wang Tiankai pointed out that China's textile industry has entered a critical period of the construction of a "textile power", and innovation is the soul and driving force to promote the cause of a textile power. In his view, innovation should cover scientific and technological innovation, management innovation, product innovation, system and mechanism innovation and concept innovation. During the "12th Five Year Plan" period, textile industry innovation will focus on the strategic objectives of science and technology, brand, sustainable development and talents

Yang Dayun, member of the expert committee of the China Garment Association, said that Jiangsu silk worth dozens of yuan was exported abroad, processed into silk scarves, labeled with Hermes, and sold for thousands of yuan in the twinkling of an eye when returned to China. This reflects the embarrassment of domestic textile brands and the importance of brand value. For the consumer market, the scientific and technological content of textile fabrics can add value to the product itself, but it is not the real value. At present, China's textile industry needs to shape brand value, and cannot seek a breakthrough by selling the product itself. In Yang Dayun's view, the upstream of China's textile industry needs to keep pace with the international fashion and consumer market. These two materials have two shortcomings: 1. The price is too high, and the upstream and downstream industries are connected. Textile enterprises need to first transform technological advantages into brand advantages, and then transform brand advantages into value advantages

in addition to technology and capital, brand is another "secret weapon" of textile industry innovation. How to make corporate brands better bind and influence consumers? The delegates at the meeting believed that it was very important to accurately position the brand, adhere to brand management, and concentrate on being a brand. Qiu Jianlin, chairman of Zhejiang Hengyi Group Co., Ltd., said frankly that now many physical manufacturing industries have a little scale, so they try to diversify resources and get involved in other industries, such as allocating some money to real estate. He believes that the image of an enterprise is the brand of the enterprise. We should concentrate the limited internal and external resources on the core objectives of the enterprise, that is, the main business and main strategy, slowly accumulate reputation and image, form a good impression among customers, and gradually form a brand. In particular, he pointed out that the escape of small and medium-sized enterprise bosses in some regions of China this year actually reflected the attitude of some Chinese enterprises to be impatient to build brands, and finally fell to the point of "not catching sesame and watermelon", which is worthy of warning for enterprises

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